The fashion market is booming as more and more young designers are trying to think out of the box and bring in innovation and novelty. The market for urban clothing, hip-hop dresses and street wear is increasingly becoming more popular with the youth. The myth of designer clothes being unsuitable for regular wear is slowly breaking down. Today's youth wants to make a mark with their signature style and apparels. An important name in this fashion circuit is definitely 8&9 Designs.

This house of urban, hip-hop clothing line is the brainchild of Ray Guilbault. Ray has been the founder and the head designer at this firm, which promises innovation in urban, street hip-hop wear. Ray had grown up in Boston and presently lives in Miami. It has been education all the way for this person who made sure to pick up things on the way. Educating oneself at work is perhaps the best type of education that you can get. Ray did not have any formal training in the craft of fashion designing and textile manufacturing. The best way to learn is through books. And Ray makes sure to buy hundreds of books across various steams, most of which are left unread due to lack of time.

Ray also looks after the complete advertising and branding process of the company. Ray looks after all other aspects of deigning like embellishments, fabric, tags and labels. This designer makes sure that great design serves more than one purpose at a time. For example, the tea shirt campaign with ?Cop Don't Shoot? sold like hot cakes. Ray tried to add in social concern with designing here. It is a way of protest for this designer just as other artists make their point across through their own art.

8&9 Designs is a company that is spreading its wings all across the world. Although they started, their operations primarily keeping in mind the American audience, presently they are involved in designing assignments internationally. According to Ray if the work is good, then it can go beyond national boundaries. Urban hip-hop culture, atypical of the American way of life can also impress other people in different countries. This company has the most innovative distribution partners across the globe and there is hope of great things in the near future.

The core objective of Ray Guilbault and 8&9 Designs is that the target market is American youth. In street wear, hip-hop range there is lack of quality stuff and this company intends to fill this space. At the same time, they intend not to increase the price of everyday wear. The reason that they can cut down on the price is that they sell at wholesale prices, which are highly competitive. Their limited edition t-shirts and apparel lines are a huge hit among the young. You can directly mail to Ray at or send feedbacks at blog @ .