From my own experience, I could find my articles in the 3 big SE, which link back to my sites. This is indeed a great deal for free marketing channel. Nevertheless, compare to the professional authors, I have honestly yet to really make full utilization of the power for this online marketing channel. Hopefully I could spend more time and do more.

Generally, there are several main great benefits in writing, publishing, and distributing your own articles out to the online world. Let's share them here:

1.SE Marketing

For my self, this is the very main factor as to why I write and publish articles. Most of my sites are newly established. As we aware, newly build sites will have to build up its traffic channels step by step unless you are willing to spend bucks on marketing and advertising activities.

For me poor little fellow here, I couldn't afford just spend that kind of resources for that. So I opt for this free marketing channel. As I continue to learn, it comes to my knowledge that by submitting to all those article directories could actually help in getting both your name and your website included in the SE.

Especially for the big Google especially, it is always on the lookup for fresh and new contents. So, if you are intending to promote your business, and you are targeting more traffic via Google, then you should really consider this marketing channel. It is a great marketing tool to build up your business from zero bases.

2.Website Publicity

When you are getting more skills in articles writing and able to produce good quality write up, there are a lot of webmasters will come to pick your articles up. What they do with it then? Very likely your articles will get the chance to be re-published and re-print on their own website.

When your articles get this kind of special treatment, your resources box will also be included in the re-publication which means your website address would also be included in the publications. This would definitely increase your website exposure and receive more publicity which anyone on the internet would want to! This is an important factor in marketing strategy online.

When your articles begin to get into the eye and attention of more established ezine publishers, then you would just be surprised when one day it may just be receiving publicity way before you would aware.

3.Website Branding and Credibility

As we are more into own website niche market or segment, concentrated on your own niche area too. As you continue to sharpen your skills, and produce high quality write up, you will be regarded as the expert in your main targeted segment.

When your articles write up are more onto a niche segment, and the contents are timely and responsive to online environment changes with relevant information, you could be getting ?special treatment? by certain article publishing sites! They might just create a niche category in their site specifically to accommodate your field of expertise.

Yes, it's true! People will get to know that you are able to produce good quality write up. They might even be seeking your field of expertise and your niche subject that you concentrate into. And well, this is of definite gives you more credibility.

When you reach that stage, you will be able to brand yourself along with your own website for that niche segment. When people are looking for certain information on your field of topic, you could become top author for the article sites.

4.Network Layers

RSS (Really Simple Syndication)

?As this technology getting it foot firmly in content updating, almost majority of article publishing directories would offer such RSS or XML content feeds from their sites. When other webmaster that needs such niche content as your articles, they would run the RSS feeds on their sites. This is another layer of network publishing which would brings your articles beyond the first publishing network layer.

?As more re-publishing goes on, your articles could continue to reach more sites and much more readers which you might not even be able to track the channel effectively! But not to worry, this will only bring you good more than bad!

Blogs Craze Exposure

?The biggest craze these days is indeed the blogging! There are so many people using blogs to express themselves. Some of them are on general subject; some are more toward a specific niche segment. For those that are into more specific subject, they will be always on the urge to keep their blogs updated with fresh contents.

?If your write up fit nicely into these niche segments, those ?Bloggers? could want to re-print your article in their blogs. And again your resources box with your website address would provide linking back to your own website.

After viewing thru the above, some of you may be wondering, what would happen after the initial publishing and thereafter re-publishing's wave of my articles? Not to worry much, your article would always be in those sites in archive. Meaning the link back would also be there too. Majority of sites also have search function on their sites. This makes it pretty easy for others to reach your earlier articles.

What's now? Continue to focus on your Zero Cost Marketing Channel!