In spite of what we know about hypnosis, we never realize that it is a totally natural and common thing that is happening to us. It occurs with such regularity that we are constantly in and out of hypnotic trances daily.

Most of these occurrences have no ill effect on us. Having said so, there are however, certain situations with which we ought to be aware off which are not so innocent. Perhaps you might not realize it, but there exist people who actually use hypnosis to bend the freewill of others for their own benefits. Example of such situation is when people are compelled to buy something, which they do not need normally.

By now, you would be wondering who these people could be. Well, the groups which uses hypnotic trances the most to deliver their messages are the Media, the Advertising agencies, the Governments and those strongly opinioned individuals. The advertising agencies are the most aggressive of the lot who uses this method to push their messages across to the public to persuade them to buy their clients' products. This is also the main reason why this group spends the most on advertising. There are certainly not there to be social welfare agencies, but rather to fill up their pockets when sales go up. The second group which uses hypnotic trances frequently are the political groups. A perfect example is the current Presidential election campaign going on in the US. Have you noticed and wondered why, how highly charged the advertisement s aired by the candidates?

All these campaigns are planned and crafted with details to achieve the maximum impact within the shortest possible time. Their aim is to get you to buy or at least influence you to buy their products in the end. Do you ever stop to think if you really needed that second car in the garage when the first one is working fine? Now you are beginning to see the darker side of hypnosis.

With respect to News, in fact, they are meant to inform us about the latest events that are happening around us. However, today, this is no longer the case. No longer are news related to the daily affairs which affects the nation, or us they are now more infotainment. These are designed to inform and entertain as the same time making us wanting to watch the news for the entertainment sake.

The truth is that good news is boring. You cannot hear to a happy story through out the day. It is more interesting to hear a story that goes like a happy man leaving for his job and then getting abducted by terrorists and it would make it all the more interesting and hypnotic if we add that meantime his wife lost her sanity and committed infanticide.

This is the darker aspect of hypnosis.