The originality and audacity of the newest and most popular brands today is what contributes to the well-deserved popularity of Ed Hardy clothing. Once the brand was birthed in 2002 from the creative genius of Christian Audigier and the vintage rock tattoo inspired art of the "godfather of the modern tattoo" Don Ed Hardy, Ed Hardy clothing sales have been dominating the world.

Heidi Klum, Britney Spears, Mick Jagger, Madonna, Usher, Fergie, Vanessa Hudgens, Sylvester Stallone and Miley Cyrus- what do all these celebrities have in common? They all have big fans of Ed Hardy clothing, Ed Hardy hats and Ed Hardy watches. This proves the ever-growing international popularity of the Ed Hardy brand, a mission Don Ed Hardy had hoped to accomplish when he wanted to immortalize his art into fashion.

Walk down a street, go to the beach, enter a bar- anywhere you go, you can find an Ed Hardy label. From jackets and hats to scarves and barware, Ed Hardy has created an immense empire that has stretched far beyond the American reaches of Los Angeles and New York to Paris Australia and even South Africa.

Ed Hardy designs began in the late sixties in California and now dominate the runways for a new generation of aesthetics across the globe. Don Ed Hardy himself traveled to Japan to study this unique form of tattoo art, and is now in collaboration with French urban fashion designer Christian Audigier to convey these original prints onto killer clothing that is gaining momentous popularity.

Constantly releasing new items, the Ed Hardy brand gains more notoriety with each succeeding product. The latest include the brand new fragrances for men and women, and a new collection of scarves. Ed Hardy perfumes and colognes are decorated with the traditional Ed Hardy tattoo art designs, but with a bold and attractive scent dominating either the male or female fragrance. As for the scarves, their versatility and audacious, colorful prints make them trendy and usable by both men and women.

Ed Hardy clothing embodies modern style and culture with rock & roll audacity. Only this brand can bring this original art and these bold colors to the table while exponentially gaining widespread approval by celebrities and regular folk alike.

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