1. Joint ventures: The structure of EBay invites vendors to embark upon the joint venture. A joint ventures is when compatible businesses with similar products and services work together to promote those individual products and services. This joint effort typically increases sales, provides a larger presence on the web and attracts more attention from potential customers.

2. Joint Marketing: Joint marketing, similar to a joint venture is mutually beneficial to all parties involved as it has the potential to reach a larger audience and increase profits. Additionally, if properly planned it decreases the amount of risk and work load for all participating members. This concept of share the burden, share the work and share the wealth has proven to be profitable time and again. For joint marketing and ventures to work properly, an element of trust must exist between the members.

3. EBay Stores: It is a well known fact that a properly planned and maintained EBay store makes money. If your store is attractive and easy to use, then your customers will keep coming back to see what is new. They will also recommend your store to their friends and acquaintance. Just be sure that your hyperlinks are working and your have plenty of pictures to sell your merchandise. Your content must be relevant and easy to understand. Poor grammar and frequent misspellings often cause visitors to leave quickly.

4. Independent Website: Your EBay store is not enough; it is important to have a separate website with links to your EBay store. This doubles your exposure on the World Wide Web and increases the effectiveness of your marketing efforts. Additionally, with excellent copy and articles on your web site, you will get more hits from search engines than your EBay Store alone and the links from the web site takes customers to you EBay store and your products.