When it comes to urban wear, hoodies, T-shirts, outerwears,shorts, jeans and pants, sweatshirts, and jackets, the brand ArtfulDodger has become one of the most popularly in-demand throughout acrossthe US. This is because of its intricate designs and themes thatgreatly emphasizes on the mischief and cunningness of one'sindividuality. But what is Artful Dodger? Who is the founder of thisso-called revolution in urban and street wear?
Beforethe clothing, the name "Artful Dodger" was popularly associated withthe term "mischief". This started when the name was first introducedthrough a popular children's book called "Oliver Twist". The story isabout a gang of mischievous children trained by the elderly Fagin.Dodger is one of the group, a skillful and cunning pickpocket. Fromthat thought came an idea for a unique clothing line. Through the urbanstreet wear and skateboard fashion movement createdby artist such as Pharrell and Lupe Fiasco, Artful Dodger became apopular brand in the Hip-Hop fashion audience.
TheArtful Dodger clothing is said to have been founded on late 2005 by aman named Scott Langton. Originally, the Artful Dodger was knownthroughout Europe until it invaded the American soil. This wasprimarily accomplished by the help of Jay-Z, a famous American rapartist also known also to have founded the popular urban clothing lineRocawear. Through Jay-Z, the Artful Dodger Clothing was acquired for$15 million US dollars, then marketed by one of the US' top brandmanagement company, the Iconix Brand Group, which licensed the brand toretailers and manufactures. It is said that the purchase was one of thegreatest move for the company who was trying to get a strong footing inthe high-spending urban market.
Artful Dodger was one of the most popular street wear brands in theworld at the time of purchase, giving Iconix exactly what it desired.Iconix had plans to expand the brand into more stores and countriesthat Langton had reach into, spreading the name of the Artful Dodgerbrand. As part of the agreement, the Iconix Brand Group entered into a multi-year licensingdeal with Signature Apparel Group for the brand. Artful Dodger founderand CEO Scott Langton joined Signature and now acts as creativedirector and head designer.Visit the website http://www.sevenwholesale.com.
