The Stock Market is like a day at the horse races, the state fair, and the gorilla exhibit rolled into one event. Nearly each hour of each day with the exception of some holidays the Stock Market is open somewhere in the world.

Stock analysts determine stocks based on graphs, moving averages and mathematical formulas the strategy for their investors. The analyst takes into account not only market news, but the probabilities of certain events impact on a unit or the entire market. The analyst is in many ways like the fortune teller at the circus with a crystal ball armed with a Hewlett-Packard hand calculator.

Use your cupboard as a stock picker

In the brand name product area you may need to look on the packaging to determine the name of the company to find the stock. Some favorites like Clorox, Johnson & Johnson, and others are listed under the familiar company name. Due to mergers and acquisitions many name brand products have become subsidiaries or subsumed in a larger company's product line. All you need to do is check out the references on the label or customer service information that is located somewhere on the product.

The idea of you as the consumer being the best stock picker extends to larger items. You spent some time looking for an automobile, washing machine, refrigerator and like items. You chose a particular brand for a reason. The factors could be value, reliability or your past experiences. The reason could be a combination of all factors mentioned above. Value your decision process and consider investing in the company that produces the product.

The blue chip stocks

Blue Chip Stocks are quality stocks that have a proven track record. A Blue Chip stock is like a member of the family in the American pastoral landscape. The Blue Chip stock makes toilet paper, laundry soap, aluminum, steel , washing machines and just about every well known brand we used every day The Blue Chip stock is Bank of America, U.S. Steel, Proctor & Gamble and others we think of as being our companies.

There are index funds of Blue Chip stocks that can be bought through a financial brokerage house. There are mutual funds that are designated as Blue Chip Funds in most family of funds offered in all of the major mutual funds companies. There is even a mutual fund company that offers a spider fund comprised of Blue Chip stocks that is similar to the S& P 500.

With the Blue Chip stocks, merit a good review in all times just like any type of investment, not just in times of market uncertainty.