But first some background about the company. Amazon was founded back in 1994 with the vision of an online book store that will carry any book on the planet and a low price and fast shipment. In its infancy Amazon was not a profitable business but it was patient and waited for the Internet to grow and ecommerce to grow. Since its foundation Amazon extended its offering to more than books. In fact today Amazon is the biggest online mall selling almost every imaginable product either directly from its many warehouses or through third party sellers. Although some people still see Amazon as a book store it has become much more than that.

Amazon is well known for its superb web site user interface and ease of use. Searching for products or browsing the Amazon catalog is easy and fun. Amazon is also for its low prices although it is not the lowest deal that you can find for every product it is the best compromise between price service and guarantees. Amazon has a simple no questions asked return policy for every product sold directly by Amazon or indirectly by its third party sellers. Buying at Amazon is safe if the product is received broken or if you simply do not like it you can ship it back to Amazon for a refund or a replacement.

Amazon logo perpetuates its goal to be the biggest shopping mall on the Internet while keeping customers happy by providing the best service and lowest prices. The logo is a smiling arrow stretched between the letters A and Z. The smiling arrow represents happy customers while A to Z represents the fact that Amazon carries every product on earth from A to Z.

Buying at Amazon is easy. Amazon innovated with its one click shopping method. After registering with the site and providing shipping information and payment details users can opt in to participate in the one click purchase program. Many products on Amazon are included in the program by having a one click buy button next to the product. Clicking on that button completes a purchase of the product in as expected one click. The product is automatically added to the shopping cart and the checked out shipped to the default shipping address on file and billed to the default payment method on file.

Amazon is a true online Internet company. Amazon user interface is innovative and simple to use reaching every consumer on earth from the techie to the computer and Internet newbie. Amazon operates a huge network of warehouses and sorting facilities located in more than ten states. Amazon also operates outside of the USA in countries like the UK and Germany and lately Asia.

Amazon latest innovation was a free shipping subscription. Knowing that buyers like to receive their products as fast as possible Amazon introduced an annual subscriptions that allows users to get free second day shipping on almost any product sold directly by Amazon without price limitation. In other words by getting a free shipping membership a buyer can buy a $1 product and get it via second day shipping free of charge.