Most everyone would agree that a youthful appearance is worth a lot. All you have to do is tune into the media to see a beautiful young, sometimes famous, face promoting a new beauty product.

Flawlessness is the essential quality of a young face. When skin is smooth, it radiates a head-turning beauty, which is hard to ignore. Aging is the organic process of growing old, and wrinkles come with the territory. Several factors play a role in the appearance of those troublesome lines and creases.

Do a search for anti aging products online and you will quickly be overwhelmed with choices. Without even hitting the web, tv and magazines will give you a dizzying array of products promising to reduce wrinkles.

In order to answer the question "which is the best wrinkle cream?" we first need to look at some of the causes of wrinkles. As we age, our bodies produce fewer proteins such as "Elastin" and "Collagen". It is this decrease that is responsible for wrinkles appearing on the skin.

There are also things we can control that make our skin wrinkle more quickly. Not only does the loss of these key proteins matter, but time spent in the sun (where ultraviolet rays, UVA and UVB are detrimental) and lots of stress will make our skin age faster.

Skin protection is key to the wrinkle fight. The best anti wrinkle cream would therefore be one which not only tones up the skin and reduces the fine lines on it gradually, but also one that includes sun screen. Your skin type should also be considered when choosing any skin care product. Do not use a product if there are undesirable side effects such as breakouts. If a product is not very popular, there is probably a reason, so it would be a good idea to steer clear.

What is the bottom line here? There is no one perfect wrinkle cream. The answer will be different for everyone. A certified dermatologist can be very helpful in narrowing your options and evaluating your needs. Personal research and gradual trial and error also work. Herbal and alternative creams found in health food stores are yet another option. The key is to understand your skin, your health, your lifestyle and to gradually test product samples until you find the perfect anti aging product for you.