Many times when I ask my clients what their biggest business asset is, they do not have the right answer. Some say it is their web site, the services they provide or the products that they sell. While all of these are important, your biggest asset is the list of people who are willing to hear from you on a regular basis. This list is also known as your newsletter list.

The vast majority of your web site visitors will not buy anything from you the first time they come to see your web site. But if they subscribe to your newsletter, you can keep in touch with them. As they read your newsletter, they will get to know you and they will become more likely to purchase your products and services. Your newsletter is your best long-term strategy to get clients online.

Here is how to use your newsletter to get clients online:

- Use your newsletter to promote your expertise. Send out a regular newsletter with tips and articles. You promote your reputation as an expert by sharing your knowledge.

- Use your newsletter to promote your products and services. Your newsletter subscribers will not know about your products and services unless you mention them in the newsletter. Use your newsletter to link to your web site, your products and services.

- Use your newsletter to learn from your target market. Conduct a subscriber survey from time to time. Doing this will help you keep your finger on the pulse of your target market, so that you know what kind of subjects your target market wants to know more about. Use this knowledge to create products and services for your business.

- Use your newsletter to test drive new products. It is useful to get feedback about your new products, before you make them available to the world. Offer your newsletter subscribers a new product at a discount, if they agree to share their feedback with you.

As you can see, you can get a lot of value for your business by publishing a newsletter. Use it to promote your expertise, sell your products and get feedback.

Remember, in order to get these results from your newsletter, you need to have many newsletter subscribers. The more subscribers you have, the more value you can get out of your newsletter. Make sure to spend time every single day to add more newsletter subscribers to your newsletter.