When looking for the next artists to sign, record executives frequent sites such as Myspace. In the past few years, Myspace has yielded several artists that have gone on to become successful and influential musical artists. So what are the criteria that these executives use when searching through the countless Myspace musicians?

Popularity seems to be among the most important requirements. The number of plays the band has translates to how popular that band is with those who visit their page. A higher number is far more impressive to not only these executives, but to the random music lover searching for that new band to adore and worship. The crucial question then becomes: how to get more plays?

The easy answer to that question is to have people come to your site and listen to your songs. Obviously, you will need traffic to actually listen to the songs that are posted on the site. No traffic means no listens, which means bad business. So in order to attract that needed traffic, you will have to develop a site that is easy to navigate, easy on the eyes, and makes it easy to access your music.

Create a site that will make people want to come back for updated information, new pictures, and of course new music. If you update regularly and let it be known through bulletins and other such tools that you have added content then you are sure to increase traffic to the site.

It is a two way street of course, so be friendly and take interest in your fans. A simple hello can do this. Do not let it seem that it is all about you. The fans are going to boost your popularity so make sure to keep that in mind as you interact and communicate with them. Abuse the fans and they will leave you; be nice to the fans and they will keep coming back for more.

You will need to promote yourself and your music in order to spread the word of your music. Just simply being good will not make you well known and famous. If people do not know that you have music to listen to in the first place, then how will they ever listen to it? Promote yourself and you site.

Once you have attracted visitors to the site, let them know that what you have is worth spending their time to listen to. The Listen counter that is a feature on Myspace is a good indicator of how your songs are being received. TuneBoom Pro can be an instrumental tool in achieving this goal. When people see a low Listen number, then chances are they will not be taking time out of their day to waste on you and your band. A higher number though, will achieve just the opposite.

Simply put: more listens equals more popularity. Attracting traffic, developing a fan base, and making them want to come back for more are just some proven strategies to increase the number of plays yours songs receive.