Many internet users today have joined the video sharing hype, creating endless video communities based on their interests. These communities can help one to find new video clips to enjoy, or simply pass time. To some, being a member of a video community is a hobby. Contributing to their community by Uploading new content or simply commenting on the content already available, shows their dedication, To others, video communities are a source of entertainment. Their goal is not oriented towards contributing to a community, but rather to find enjoyable content for themselves. Both types of users are needed to form a successful community. Users who upload their content on the net, help form database of video clips others are eager to watch. Those who focus primarily on viewing that content, guide the direction of the community. Videos that are viewed more, are generally considered more popular and more often than not, communities seem to favor general public, hence, the newly uploaded videos tend to be on par with those that are more popular. Even those who use video communities for their own means, unwillingly play a roll in that community's future.

Many video sharing websites try to reward their users in various ways. Most offer high status and reputation to the users for their efforts. For Example, www.Veoh.com rewards most active users by placing their channels and videos on top of others, making sure their efforts are noted throughout the community. Others, create such applications as ?Top 10 users? and place them on the front page, letting every visitor know which users are highly regarded on their site.

Although popularity is enough of an award for most users, a lot of time and effort is required in order to become noticed by the webmasters and others. So what happens to an average user who can only contribute so much? Some websites took a bold step and started a new system that would implement monetary rewards for users. For example, www.metacafe.com takes the liberty of promoting a user's video and in return gives a % of the earnings back to the user. Even though cash for videos sounds appealing, with this type of system, a user never knows when or how much they are going to receive. So many are hesitant to believe it, and only those who put a lot of effort and time will receive worthy benefits.

In order to forgo the gap between average and place everyone on an even playing field, some websites like www.clipta.com created a more specific cash for videos system. For every uploaded video, a user receives a certain amount of money in their account. Furthermore, upon receiving a certain amount of views on their video, user receives another cash bonus in his account. Considering there is no time limit, it is agreeable that no uploaded video will go to waste. With time, even a less dedicated user will reap cash benefits.

With the introduction of these new systems, video clips have value placed upon them. To some that value comes in amount of credibility and popularity, to others cash is the value. In conclusion, one this is certain; a community will only grow as it's members increase their efforts.