In Tibet the most widely respected and esteemed center for research, information and guidance with relation to issues of health, nutrition vitality and longevity is the Tibetan Medical College. Tibet Authentic is the exclusive global partner of the Tibetan Medical College. The Tibetan Medical College and the Tibetan government have granted Tibet Authentic exclusive license to market and distribute their Goji berries and other natural products throughout the Western World. Goji berries have been used in the traditional Chinese medicines for nearly 2,000 years.

Tibet Authentic Goji berries are also used in the traditional Korean medicine, traditional Japanese medicine and traditional Tibetan medicine. According to the traditional Chinese Medical science, Goji berries help in enhancing immune system, improving eye sight, protecting the liver, boosting sperm production and improving circulation, etc. They are sweet in taste. They have positive effects on the liver, lungs, and kidneys and enrich yin. Tibetan Authentic Goji berries can be eaten raw or brewed into a tea, or used as tincture.

The Goji berry root bark contains glucopyranoside and phenolic amides that have inhibitory properties against human pathogenic bacteria and fungi. The Goji berry root bark is a traditionally used Chinese medicine for the treatment of inflammatory and some types of skin diseases. Generally, Tibetan Authentic Goji berries are said to be helping in protecting the liver, improving eyesight, improving sexual function and fertility, strengthening the legs, boosting immune function, improving circulation, and promoting longevity.

Goji berries are believed to be helping in living a long life. Goji berries are rich in polysaccharides having extensive biological effects and health benefits. The Tibet Authentic Goji berry polysaccharides show antioxidant activity in vitro. The Goji berry polysaccharides, rich source of dietary fiber, are believed to be yielding products from bacterial fermentation in the colon, such as several short-chain fatty acids, e.g., butyric acid, which provide health benefits.

Tibet Authentic goji berry fruits are also rich in "zeaxanthin" that is an important dietary carotenoid, which is absorbed into the retinal macula lutea, where it is believed to be providing antioxidant and protective light-filtering roles. According to a human supplementation study, the daily consumption of Tibet Authentic Goji berry fruits increases plasma levels of zeaxanthin. The key role of zeaxanthin is to act as an antioxidant and to protect the retina of the eye by absorbing blue light. The increased consumption of foods (Goji berries) containing zeathanthin helps decreasing the risk of developing age-related macular degeneration (AMD), the leading cause of vision loss and blindness in people over the age of 65.

Several studies have revealed the possible medicinal benefits of the Tibet Authentic Goji berries, particularly because of their antioxidant properties. Studies have revealed the potential benefits of the Tibet Authentic Goji berries against cardiovascular and inflammatory diseases, vision-related diseases, such as age-related macular degeneration and glaucoma. The studies have recognized immune modulating, and neuroprotective properties or anticancer properties of Tibet Authentic Goji berries.