Planning for the web encompasses many skilled disciplines from layout to genre and colour. Colour is especially important because it gives the original impression to the user. The right colours could create a satisfactory experience for the user, whilst inappropriate colours can have an adverse affect.To create a honorable website, the web designer needs to know how colours may affect humans. People subconsciously react to colours and associate them with different instincts and emotions.Colours do not only bring up emotions and senses that might influence how a site is received but they may also be utilised cleverly to point users in the direction of certain sections of your site.Every colour imaginable may be used on the Internet now, so choosing the right colours may be a daunting task. Here is a quick summary of how some colours can evoke certain reactions.

Blue can determine depth, professionalism, trust and honour. Dark blue is used by numerous corporate companies but this colour may also be construed as cold.The colour black is about power, style, evil and mourning. Rock bands time and again use black backgrounds because of its association with the dark side and anger.The colour yellow can symbolise wealth, joy optimism and initiative. Using yellow in web design is a fantastical style to make components stand out from the rest of the site.

Green is linked to trees, money and envy. The largest calming colour in the spectrum, its very favourite with websites that are associated with nature.White is linked with simple and clean designs, so it is favoured by multitudinous design companies. It conjures up senses of cleanliness, simplicity, honesty and innocence.Evoking notions of passion, sex, fire and aggression, red may be a highly charged colour. The brighter side of red is bold, so it could be utilised to create awareness.

Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in website design, expediently because it is known as a feminine colour.Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it may be used to give a relaxed feeling to a site.

The colour orange is very youthful but also warm, stimulating and friendly. Used in web-sites, it could also be welcoming.Grey is a popular background colour for websites. Like black, it is nice for showing off images and it creates nice contrast between unlike colours.

The psychology of colour could play a massive role in creating a successful website. To subliminally create an expectation amongst the end user can be a powerful sales tool. Choosing colours without thought could inadvertently put users off the site. Creating colour combinations that handbook users to an end goal can generate more sales and make the whole user experience stress free.