A general introduction: The term may be understood as film advertisements for the movies that are to be released in the near future. The movie trailers in fact are a series of selected movie shots from the concerned movies. Their purpose is mainly to make the audience aware of the all new movie trailers of as bring an increase in their concerned interest for the movie as well as to arouse a sense of curiosity for the soon to be released movie.

What are movie trailers: Movie trailers are the sequence of movie shots that last for not more than two to three minutes with the sole intention primarily to charm the audience so as to convince them to watch the movie. In order to attract the viewers of the concerned movie, certain electrifying shots are taken from the movie that includes some sophisticated and stunning special effects scenes. The various contents of a movie trailer basically include certain names of the cast and associated with the movie as well as the logo of the film production company as well as the distributor.

Importance of movie trailers, their function in the entertainment industry: In the recent years with the increasing globalization and the growing demand of the entertainment industry, many things regarding the release and the promotion of the movies have also undergone a drastic change. This is so because of the increasing popularity of movies with all the coming years. The films still continue to be an effective medium of communication. Movie trailers are in fact the short duration slips that highlight the best and the profound shots of the movie . These are generally promoted in order to attract a majority number of audiences in the theatre halls and there by to bake the movie a sure shot success at the box office. Often times it is also seen that the quality of the actual movie is quite minimal in comparison to the movie trailer shown. So in a way the movie trailers perform a deceptive function by creating a wrong and exaggerated image of the soon to be released movie.

Movie trailers available on all kinds of media sources: Earlier it was only in film magazines and television that used to highlight a particular movie review. But now with the augmenting strides of science and technology, movie trailer reviews can also be viewed on the net. The internet reviews of the movie trailers are in fact becoming more and more useful and in demand among the various movie watchers around the world. The internet version of the movie trailers have been more successful in causing the right kind of promo required for the different movies. In fact most of the Hollywood movies today contain an

online version of their movie trailers. These are slowly gaining immense popularity among the different movie makers and critics as well as movie watchers from all places of the world. However the internet movie trailers have also caused a lot of crimes like the piracy of movies and their videos. But despite this, their popularity has not reduced due to the added benefits of the internet movie trailers since these are made available quite free of cost as well as with all the brand new releases.