All Online Marketers desire to get the most traffic as humanly possible to their respective website. They try every technique, research method, or training out there without getting results. Granted, lots of visitors are what you want, but, the point is to get more out of them than just a visit. You want the sale along with it. Unfortunately for a lot of online marketers, they mistakenly equate traffic with sales. And, therefore, concentrate their full time and energy on bringing in masses of people to their site without thinking of how to get these so-called visitors to become interested, prospective visitors that take action. This is the key. This action has got to take place. Believe it or not, it may take up to seven trips by your visitor before they decide to ACT! I'll outline each trip from the first to the last. It starts with a total stranger and potential buyer.

To me, this is the most important. With this being their first visit, this will also be their first impression of your site. Therefore, you must reflect in them what I call the “WOW” factor as they look over your site. Here they instantly decide for themselves whether they like what they see or not. If they don't, they simply leave. If they do, they hover around a little longer and proceed to check things out further. They reflect on whether your site is professional, well written, compelling, and offers a relevant product. At this time, if they are impressed, they will provide you with their name and email address in exchange for a reserved spot on the call. You've done it! You've turned these total strangers into, at the very least, interested prospects.

On this trip they've seen either your content-rich mini course, your special report, or your tantalizing testimonials. They are pumped and can't wait to see more. Their visit is longer this time. They ask more questions and inquire more. Unfortunately, though they are pumped, stay longer, and want to learn more, they are not yet convinced to plug into your offer, not yet, anyway.

They are now impressed at what they've seen or learned from their second visit. They decide you may offer something of value to them. You were attentive, informative, and pleasant during your call. Slowly, you're building a trusting relationship by answering their questions professionally and honestly. Not only were you able to provide solutions, but you were able to invite them to purchase your affordable e-book for further guidance.

This is where your prospect takes action! They become a buyer! They purchase your e-book for $19.95!

These are all grouped into one because during any one of these visits this usually takes place. Your visitor has now taken an initial action. Great! They loved what you shared with them in your e-book and they now want to learn more. So what do they do, you ask? They buy your month long course. You have now successfully turned your visitor into a buyer once again. However, this time, the buyer has bought into buying the “big ticket item” from you.

As you can see from each trip, you have slowly instilled trust and built that necessary relationship required to get a visitor to take action. These strangers or potential buyers have been “wowed” by you, so they buy your initial product and then proceed to buy your big ticket item. So don't be discouraged that it may take more than three trips to your site before getting them to take action. You have got to stay patient, and eventually that relationship you've committed to building with each of your visitors will pay dividends for you.