So why do it? Why be that way? Instead of joining the herd, why not stand out? This is easier said than done if one is limited to the usual gold or silver, everything looks the same, watch fare.

The way around this is to broaden your selection by targeting mens watches designed for purposes beyond just telling time. A couple good places to start looking are at dive watches ? yes, those designed for divers, or ones designed for aviation and used by pilots.

These type watches, by necessity, have features that make them more noticeable. And while some models may be way over the top for our purposes here, many are far less obtrusive, while still making a subtle statement.

What kind of statement? Maybe something like ?hey, I really do have a life outside the office?. Perhaps, some may think you're an extreme sports enthusiast, or something of a risk-taker. At the very least people may wonder what you're up to outside work.

And that's the point. Don't let folks pin you down, or sort you into a particular slot. Just by ditching the same old boring type of timepiece and choosing a watch that's more, you'll at least keep them wondering and with luck ? confused.

Besides all that, you'll at least look cool.

So the next time you want a watch for yourself or want to get one for a guy, why not think a bit out of the box and check out watches designed for diving, aviation, military, outdoors, sports, or other special interests.

In fact, anyone looking to buy a gift for a husband, son, uncle, nephew, friend, or any other guy should pay attention here. A watch is a great gift idea ? and extremely practical. But if you really want to blow them away with something they may not have thought about, think beyond the ordinary mans watch and get them one with some pizzazz.

It solves the problem of not only finding something they'll both like and use, but they'll never see it coming, and absolutely appreciate your thoughtfulness. Needless to say, you'll get lots of kudos for thinking of it.

The bottom line is that guys like cool stuff! In fact, nearly everyone does, and whether they'll admit it or not, most guys like to show off, at least a little. This way they can show off, yet still remain subtle about doing so.

If none of this has you convinced, then try a little test. Can you remember anything about any guys watch you may have seen lately? Can you even remember seeing one? Probably not, but if you can, I daresay, it's because it made some sort of statement.

It garnered a place in memory because it's not like all the others that just blend together.