The first step in using a MLM network marketing lead is to gather the leads. A lead is basically contact information for a person. Depending upon how you will use the lead you will need a name, phone number and/or email address, and maybe an address.

You can get leads from a variety of sources. You can gather them yourself through your website, your company may supply them, or you can buy them.

Once you have your MLM network marketing leads you can begin to use them. Depending upon the information on the leads you can use them in different ways.

A MLM network marketing lead with a phone number can be used for telemarketing calls. It is important, though, that you are sure you have permission to call the person and that they requested a call because otherwise you could run into problems with the Do Not Call list regulations.

A MLM network marketing lead with an email can be used to contact the person and send them useful information like a newsletter or ezine. You need to be careful, though, to avoid doing anything that could be constituted as SPAM.

A MLM network marketing lead with an address can be used for direct mailings. This is going to be the most costly since you will have to print up information and then mail it out.

You should use your MLM network marketing leads in every way possible. Get the most form them by taking advantage of all the information they provide and contacting these people in every way possible.