The obvious reason why message boards provide little in the way of credible information is because everyone who posts a message has a bias, whether bullish or bearish. So you will end up with an overly optimistic picture of the company, or an overly bearish. Somewhere in the middle is the truth.
Its not difficult to spend hours reading through the posts, many of which are quite entertaining, however, offer little in the way of useful information. Any info that can be culled from a bullboard can typically be found on the company's investor relations pages.
Another reason why bullboards are quite ineffective for your portfolio is the same as the biggest problem that has faced every forum since its inception: invariably, the internet has provided everyone with a soapbox from which to preach from, and most times its garbage.
Just as you wouldnt ask a complete stranger advice on which car or house you should buy, you should be weary of who you get your investment advice from. Whats in it for them.
That said, message boards can provide an opportunity for a small group of likeminded investors to trade ideas. After reading through tens of thousands of pages in the last 8 years, I have only found about 5 people who's opinion I would trust my hard earned money with. It took years of following their posts to understand their methodology, and establish a track record of effective trades.
Here are some other tips:
1. Watch for someone who posts on only one message board. Most investors hold several positions at any one time. We've all done our due diligence and are well versed on a company. If someone is posting on only 1 board, they may be there for a reason other than the welfare of your portfolio.
2. Watch out for the poster who continues to be overly bullish or overly bearish on a stock. Dont confuse enthusiasm with bullishness. The posts will be obvious.
3. Watch out for someone who continues to post that news is coming. While even a broken clock tells the right time twice a day, if someone knows that news is coming out next week, that may be insider info, or, they may be hyping the stock. If you are in a good stock, it wont need to depend on good news to prop it up. Anticipation of good news normally keeps those on the fence from selling, and that is what a message board scammer is looking to do.
4. If you notice that someone has a short history as a member of that message board site and they begin to post that they know all about the company, it may be time to put them on ignore.
5. If you find that someone is posting under different identities, its also time to put them on ignore.
The only information that you can take as truth is the nickname the person has used. After that, you have to judge their posts and eventually, you will notice who can be trusted, and who cant be.
