1. Find a Niche

Look for something about your book that's special or different. You can use that special difference to help promote your book with increased customer awareness and loyalty. People tend to find books, products and services interesting that are unique. They talk about them and tell their friends about them.

2. Prepare to Put In the Time

I dislike being the one to tell you. But you have to put in the time necessary to see the rewards. Despite what many tell you, there really is no instant way to make money with your book. Successful authors know they reap the benefits as a result of constant development, refinement, marketing and hard work.

3. Get Real, Market and Advertise

Whoever told you "Build (publish) it and they will come." lives on the set of "Field of Dreams" starring Kevin Costner. Anyway, know your book customers won't just come to you. You have to go get them. You must use, test online and offline methods to see which works best for you. Then synch them all together to create a successful marketing campaign. To start, make sure all your print materials have your website address on them.

4. Be Yourself!

People will respect your honesty. Your credibility will grow along with your profit line as they see you do what you say. Promise only what you can deliver online and write your content using clear, short, yet friendly language. The better your site visitors can understand what you offer, the more they will pull out their wallet and make a purchase.

5. Make Your Customer Service Sing!

Whatever book you've written it cost you valuable time and money to find new book customers. Don't throw them away with poor online service. If a prospect emails an order or an inquiry, respond as quickly as possible. Courtesy and efficient service wins relationships and maximizes any potential for sales.

6. Provide Premium Content

Invest in your book's website with premium content and update regularly. Set aside some time monthly to update your website. If you don't have the time to update yourself, hire a web service company to do it for you. Contact your choice of webmasters for an affordable web maintenance quote.

A stagnate book web site usually does not produce. Even if you just change a few headlines, testimonials, fresh article or report. Customers who return will want something new to examine. Reward them with premium frequently updated content.

7. Maintain Your Professional Image

Make sure your book's website reflects the same quality and professionalism you have inside your book. Things that detract from your website and book's image are poor graphics, sloppy text, and poorly aligned pages. Be sure to leave white space; don't fill every spot with a message. It will confuse your visitors.

Invest in the construction of your website. It will pay you back with loyal visitors and customers. Build a cheap-looking, unprofessional site and it will reward you with visitors that don't take you seriously.

Are you ready to see a good ROI (Return on Investment) from your book? It's time to make it pay for its keep. Remember to find a niche, put in the time, market and advertise, be yourself, provide premium content and maintain a professional image. Implement the seven tips outlined above consistently and make your book pay!