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Pay To Play Game
Lee Macrae
If you look at many websites across the Internet you will probably see a lot of banner advertisements flashing across your screen. These banners are an attempt by the website owners to make some money from their hard work. They supply all that rich content that you enjoy and yet they have to pay their web hosts to display all of those webpages. Yet for all those flashing banners and advertising most get very little income if any. You may find that story very familiar. Follow along as we explain how you may be able to change that and make some money with your website.
You may be like most website owners who have tried those banners or more recently over the last number of years have tried to use Google Adsense ads placed on their pages to make some money. Unfortunately, despite the fact that many Web sites receive a lot of visitors, very few will usually click on them. And that's how you make your money with these banners and Adsense ads, people click on them and you're paid for those clicks. But the average blogger finds that his CTR or click through ratio fits in the 2% to 5% range. So that means if you get 100 visitors in the day then only five of them at the most may click on an ad. Unfortunately you may only get paid pennies for each of those clicks. Obviously, on average, you need a whole lot of visitors and a very good click through rate to make any significant revenue.
And that's when we come to pay per play audio ads. These are audio advertisements that will play whenever someone visits a webpage on your website. Now, the great aspect of the pay per play audio advertising model is that it doesn't require someone to click on any advertisement block before you receive the opportunity for some money. These audio advertisements play automatically whenever your visitor arrives at every web page containing an audio advertisement. That means your click through rate is 100%. You are paid for 100% of the traffic that you attract with your rich website content. Now isn't that a better deal?
All you have to do is place a pay per play audio code on any web page you want and the audio ad is triggered immediately when your a visitor arrives at that page. Companies like Taco Bell and Harley Davidson or already using these types of audio ads in their promotional campaigns. So for example, if you have a website or web page that has Taco Bell audio ads embedded your visitors are automatically served up a five second audio advertisement on Taco Bell. It's that simple. As the website owner you have the opportunity to earn 25% of the pay per play revenue spent by that advertiser with the audio ad network for that ad. Rather than bringing in pennies you are now poised to earn dollars. Now don't you agree that's a much better revenue scheme?
Don't just sit by and allow other people to make a lot of money off your hard work on your website. Using pay per play audio can create a very nice revenue stream from any web site owners out there ready to take the plunge on the new advertising channel method that is taking the Internet by storm.
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