Your goal in marketing is to keep your name current in your prospects' minds. You don't want to keep up with the same tactics though. This is where marketing surveys come in. By sending a marketing survey instead of another letter or phone call asking for a sale, you are establishing contact in a non-obtrusive way.

Marketing surveys are not pushy. They are centered on the prospect and they don't ask for anything. As an incentive, you can even offer a free tip sheet or report in exchange for completing your marketing survey.

When designing a marketing survey campaign here are some guidelines to follow:

Keep your marketing survey relatively short and simple.

Mail or fax your marketing survey about four weeks after your initial sales appointment, conversation, proposal delivery, etc...

Send another marketing survey again about 6 months later, and 6 months after that to keep the dialogue open.

Include on your marketing survey questions similar to these:

What's the single biggest problem that you are having right now?

What's the single biggest business problem that you are having right now?

How are you currently dealing with these problems?

What do you think the solution might look like to these problems?

What's the single biggest obstacle that's preventing you from moving forward in your project that we discussed earlier?

Do you have any friends, family members, or business associates that can really use our help with computer problems?

Consider offering an incentive for filling out and returning the marketing survey.

Always end your marketing survey with a thank you.

Bottom Line on Marketing Surveys

A marketing survey essentially serves as a prospect follow up letter. It provides another touch point without calling, nagging, and asking for a sale. Marketing requires creativity. Put a marketing survey together today and reach out to your contacts and prospects in a new and innovative way.

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