The success and failure of your Internet business depends on how targeted your traffic is. For example, if you are running a billing software company, you want to be sure who your target prospects are. Are they doctors, retailers, or software vendors? These are the people you are trying to market to. If you have a website that converts well, you don't need a lot of traffic to make money. Expert marketers have realized that even with a few hundred unique visitors per month, they can still create a profitable business. How do they achieve this?

Imagine having a software that collects recurring monthly revenue. Each customer is probably worth thousands of dollars to you. Even if you acquire 10 customers each month, the profits can still be a substantial amount. So never underestimate the value of targeted traffic.

Recently, many expert Internet marketers have been talking about more advanced techniques such as Web 2.0. These techniques definitely do work. But what you must remember is that you have to have focus. Don't go running off to implement the next traffic method when you haven't mastered the method you are currently using.

SEO is probably one of the most well known traffic generation method in the industry. It is fast becoming an industry standard, and even the big G has released official information on search engine optimization techniques. Apparently, SEO is no longer black hat or grey hat. If you find Google releasing information about SEO, you can be sure that it's 100% white hat!

The essential element that you must know about SEO is that you must build inbound links with your targeted keywords in them. For instance, if you are targeting "billing software", you must build links with the anchor texts "billing software" in them. And you don't want your links to appear on just any website. Link farms will probably hurt your site rankings. What you want, is inbound links from relevant websites or web pages. These sites have content that is of similar theme with your business. The more inbound links you have, the better.

Squidoo is a very popular website that allows you to create content on the site. Each page you create is called a Lens. On the Lens, you can promote your own products and services. Of course, be sure to give something back to the community by offering valuable information in your Lens.

Creating content on well established websites like Squidoo will help your sites to rank well in the search engines very quickly. Soon, you will be enjoying a stream of targeted traffic from the search engines everyday!