The importance of SEO implementation in today's online climate is growing faster than the evidence against Roger Clemens. Steroids aside, if you are attempting a start-up company, you will need to strap on your SEO boots. SEO provides any start-up with a low-cost opportunity to get their online site's links in from of the target audience. Effective SEO will cause your website's pages to increase in rankings and help you make and save money. The only cost to learn these tips is the time and effort required to implement them.

Find the most popular keyword terms relevant to your website or service using Google's AdWords keyword tool. This tool will show you what keywords and phrases are being used by online ?Googlers? to find content in your category. It will also show you the number of searches on Google for the words and phrases you enter, or for phrases associated with the URL that you enter.

Once you have established your keywords and phrases, you need to use them in your HTML title tag. This is the most important place because that is where search engines look to classify and index your site. The content of the title tag also holds the most weight of any single element on your page, so your most appropriate keywords need to be included. If you use a content management system, like Drupal, usually the input field will be called the ?headline?. The second place for emphasis on keywords should be in your URLs, whenever possible.

Once you have maximized your tags, you should start focusing on your written content. When you start publishing articles on your site, be sure to never publish the same article under two or more URLs on your site. It's perfectly fine one piece of content with multiple tags and from multiple index pages, but they should all lead back to the same, single URL when referencing a story or blog post. If you have to change or retire a page URL, you need to provide a 301 redirect. This tells the search engines what the new URL is so that people who are trying to find the page don't get wind up crash landing on an empty site.

If you don't have the money, but do have the time and effort, implementing these basic SEO tips will make a world of difference within the initial launch of your online business. You shouldn't get worked up over more difficult SEO techniques until you've mastered these basic principles to improve your website's search engine performance. Volacci is the leading Drupal SEO company and very passionate about your online success. By the end of your contract you will have at least as much additional business from your web site as you spend on our services... or we'll work for free until you do.