Convenience/Quickness - Online stock trading allows you to place your orders from anywhere and at any time. The only piece of equipment needed is a computer. When an investor does online stock trading they save themselves time and money. Calling your broker takes longer and costs the investor more.
Control - With online stock trading the investor has full control of his or her investments. With online stock trading there is no having to explain to your stock broker on why and how long you plan to hold your position.
Efficiency - With online stock trading you can get account balance, positions, real time quote and other information instantly while when calling you broker would take much longer to receive this information.
Online stock trading allows all investors to take advantage of real time news and market movements. In the past when a stock investor had to call his broker it would take much longer to buy or sell and investors could not take advantage.
