So what exactly does it mean to have "green" or organic clothing? Eco-friendly clothes are produced using all-natural materials like soy, organic cotton, and bamboo. Organic cotton isn't exposed to any pesticides while growing, while the typical cotton is saturated in it. In fact, more pesticides are used on cotton than any other crop. Did you know that 1/3 of a pound of chemical material goes into one T-shirt? Organic clothes are also manufactured using fair-trade materials, which are materials produced under fair working conditions and decent wages for laborers.
Ecologically positive clothes generally offer a greater degree of comfort. Organic textiles are gentle and feel good against the skin, not like those scratchy synthetics. More and more, trend-setting designers like Ryan Christensen of Portland are coming up with items that are harmless to our planet. Mr. Christensen is the man behind Sameunderneath which makes use of ecologically friendly textiles to create a variety of different items which are not damaging to the environment. Among the current styles are trim clothes fashioned from bamboo.
Another new designer, Nau is bringing luxury to the environmentally conscious shopper. Nau was founded by Eric Reynolds in 2005 and run by a group of 35 industry professionals from outdoor big wigs like Nike, Patagonia, The North Face and Adidas. Nau has a line of high-end outdoor wear that includes underwear, base layers, fleece insulation, soft and hard shell pants and jackets. The fabrics are made from recycled materials like soda bottles, organic cotton and biopolymer fabrics such as PLA, an incredibly versatile synthetic fiber made from corn.
At the moment, many designers cannot keep up with their less sustainable counterparts due to lack of materials, but that is not set in stone. This industry is always changing and shifting, so there's always something new being developed. With new ideas floating around and innovations to be discovered, the industry is always exciting.
Consumers of products are becoming more choosy about where are the products they buy are coming from, which reflects on the designers. Soon becoming eco-conscious and style-conscious will go hand and hand.