Growing any business takes time and patience. And if you have a loyal client base now, set aside a portion of your gross revenue for advertising, custom business forms and your own products and equipment.

Expanding your business also takes planning. How can you start getting new clients without a large advertising budget? A small one-time investment in custom business forms is the first step.

So what's wrong with not using business forms? Absolutely nothing if you're satisfied with your client base right now and not interested in making more money.

But I hear from a lot of professional house cleaners that are struggling in their business. They wonder why they don't get more of the jobs they bid on. They ask why people won't pay their rate and instead want to negotiate the price down.

If you're not presenting yourself as a professional business, your prospects assume you just need to make some extra money; you don't have their respect and they think you'll be happy to take whatever they offer to pay.

Now think about this for a minute. Who would you be more likely to hire: the plumber that shows up to estimate your job with a clipboard and custom business forms or the plumber that shows up with a flyer? Be honest with yourself; you are going to trust this plumber inside your home around your personal possessions. What if this person were to break or damage something? Do you think about this issue with the plumber with the clipboard and custom business forms, or is it more of a concern with the plumber with just the flyer?

Your prospects are judging you and forming an opinion from the moment you answer their call. And you know what they say about first impressions? It's absolutely true in running a business. Not only are they judging you before they hire you, but they judge you again when you arrive on the scheduled service date.

Use the Service Agreement to define your terms of doing business and to document the service for each client. This form performs a dual purpose as it is also your estimating form that you use during your in-home or telephone bidding. You will discuss the content with your prospect and then have them sign it, not as a contract, but to provide you and them with an understanding of your terms and the service start date.

The Customer Checklist records your estimate for your new client and has all the cleaning tasks listed that you perform. This form alone can get you the job immediately or even later after your prospect has tried other services.

The Work Order is created from the important notes you recorded on the Service Agreement during the walk through or telephone interview. It specifies the client, the address and phone number, information pertaining to pets in the home, client specific requests and directives, including important notes you documented about the home.

The Service Checklist is used by you or your team on the scheduled service date. It is a reminder of the regular service tasks that are to be performed and is used to maintain quality. One of the biggest complaints from clients is that quality deteriorates over time. If you're not using a Service Checklist, you're not instilling trust in your clients, especially new clients. They will auto-matically check your work on every appointment to make sure you didn't miss anything. And if you did, you'll hear about it - quick!

When you start to use business forms for your existing clients, they will probably ask you why the sudden change. This provides you with a chance to tell them that you're expanding your business and would appreciate referrals. This leaves them impressed and knowing that you are serious about running a professional business and will be more likely to make referrals.

Custom business forms speak loudly to your prospects and in the long run land you more jobs, referrals and larger profits!