This means every penny is going to start to become very important, and you can't afford to throw any money away. Every marketing push you make will have to be carefully considered and planned to ensure you don't waste any money.

When you get into some of the more costly forms of marketing, such as brochure printing, this becomes even more important. But one thing to consider is that additional time has a way of making up for a lack of money.

The best foundation for any marketing campaign will always hinge on strong research. The better you've researched your subjects, the people you're trying to target, and the best ways to go about reaching them, the more effective your marketing will be when you finally send it out.

Because of the extra costs that come with full color brochure printing, you'll want to be sure that the images and language you're using is exactly what you need to garner the most attention and sales to make that money back.

Even with smaller forms of marketing you can help improve your success rate by taking extra time to go that additional mile. It might be more research or it might be adding extra touches to the writing or to the designs you use.

Some forms of advertising go particularly well with this method, such as posters. Finding the best places to put a poster can often be more important than the number of posters printed, or even the design on them.

Three prime poster locations can end up generating more sales than ten mediocre spots, and only a strong investment of time can help you find those perfect spots for your posters.

Of course, the same principle can easily be applied to brochures as well. Finding the right places to put your brochures can have a huge impact. Use your brochures like flyers by pinning them up on various bulletin boards across town. Go door to door placing your brochures in mailboxes or slipping them under people's doors.

All of this takes a lot more time than it would to distribute brochures through other means, but then, it requires a lot less money to do it yourself and not rely on others to do the job for you.

And that extra time can help you add an additional personal touch to something, which might improve your sales even more than it would have normally. People like to feel close to a business, and the more personal that business feels the more likely they'll be to have interest in hiring them out, or buying their products.

Time might not be the easiest thing to come by, but for the small enough business, you might find yourself with more time on your hands than money in your marketing budget. Use your time wisely."