Everyone wants to own a feature packed, high-end mobile phone these days. But the truth is that a large number of people cannot afford to buy a high end mobile phones as they are very expensive. Retailers have come up with innovative ideas to sell these costly devices to masses. One can easily own a high end mobile phone under attractive deals these days. In fact, a large number of people these days are the proud owners of such phones.

One has to sign a contract with the mobile network service provider for a fixed period of 12 or 18 months to own a contract mobile phone. Moreover, one has to pay a fixed monthly fee to the mobile network service provider during the period her or his contract is effective. In return, the mobile network service provider offers several benefits to the users like free talk time, free text messages and subsidised call rates during the period the contract is effective. The user's choicest handset is also offered to her or him by the retailers as part of the contract.

A Pay As You Go Phones works completely differently. One need not sign a contract with the network service provider or pay monthly rentals to acquire this phone. Instead, one has to buy a phone card from the market for the purpose. One is also required to buy his or her own handset. Such handsets can easily be acquired from retailers like Amazon UK and Target in the UK. When once buys a handset, signing up with the network service provider is easy.

One has to call the network service provider for signing up. Service provider's representative will ask for the serial number of the handset and then will assign it a cell number. In this way, user's Pay As You Go Phone account gets activated. The talktime is deducted from the user's available balance in the phone card. If the balance reaches zero before the expiry of 90 days, one has to buy another phone card to add more credit to her or his account. That is why it is called a Pay As You Go Phone.

The Pay As You Go Mobile is popular among teenagers, as most of them cannot buy an expensive handset. The phone is also suited to those adults who use their mobile phone minimally and cannot justify the high costs of a standard cell phone deal.