Ok, so what if there was a way for you to make money with a website without anyone having to click on anything? It is not often that I get excited about so called "new" marketing methods but after reading more about audio ads I started to see the possibilities surrounding this concept.
Here is the general idea. You sign up with the ad company and you give them the URLs of the pages on your site where you intend to place their ads. They give you a snippet of code, which you place in your websites source code; this tracks your site and your ads. Then whenever some one visits your site, the ad will be played and you receive payment for the ad.
The fact that the advertisement will be played, not shown, not popped-up, not peeled away, but played will definitely increase their popularity, because the visitor does not need to take any action what so ever for you to receive payment, all it takes is for some one to visit your site and you get paid for every single visitor. These ads are 5-second audio ads that will play whenever someone visits the page on your site that you have placed the code on.
The audio ads work in a similar way to Adsense, they are contextual. In other words the adverts that are played on your site will be relevant to your sites content.
One possible concern about these types of ads is, whether your visitors will find them annoying or not. Pop-ups and fly-ins are not terribly popular with the average surfer. Many folks browsing online find most types of advertising irritating, so there is a chance that audio ads will become equally annoying as banners over time.
There is some good news however, like the peel-away ads, audio ads are far less intrusive and because they are only 5 seconds long in length, it is far too little time for even the most impatient surfer to become annoyed, plus they can always turn off the volume.
It is very likely that these types of ads will become extremely popular in the months to come, the biggest selling point of all is that it is possible to make money with every single visitor to your site, instead of showing text links and hoping and wishing for your visitors to click through.
So for webmasters, it really comes down to a matter of choice. Either you can continue to receive pennies if and when someone clicks on your text link or banner ads, or you can start earning a decent residual income from every single visitor to your site. It seems to me there is only one thing to do.