The company founded in the late 19th century, manufactures luxury leather products throughout the world. The products that are sold have the very popular LV logo on the actual leather and makes it as popular as any brand name in the world. The company only markets its products through its own stores throughout the world, this helps control pricing, quality and profitability, it also helps eliminate copies or fakes to be sold in smaller boutiques. The company only has one retailer that it sells it products through, Neiman Marcus.
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The founder began by selling signature trunks in Paris, since then the brand is considered the symbol for status around the world, no matter if you are in Paris, Hong Kong or New York, it is the must have for the chic. The signature brown leather logo style is considered to the first designer label brand in modern history. In 1896 this design was credited by the son of Vuitton, Georges and original was used to avoid counterfeiting. As it turns out the Louis Vuitton brand is the most counterfeited brand in history.
The LV company uses great marketing skill by using high profile models and actors to use in their campaigns. the most recent example of this was Uma Thurman and Scarlett Johansson, before them were Jennifer Lopez, Christina Ricci, Kate Moss and Naomi Campbell among others. The Louis Vuitton company uses print ads in high fashion magazines, along with billboards in prominent cities.
The bag usually called, "the it bag" has been seen on many celebrities from A-Listers to wannabes. The high gloss magazines you buy in your favorite store will have all of these people toting the most desirable of them all. The wealthy along with the celebrities have made this brand one of the most popular in all the world along side such brands as Hermes, Gucci, Prada and Fendi.
