The executive summary introduces your business to the grantor. This is the single most important part of your business plan. If you are unable to capture the attention of the grantor during the summary and convince them of the viable business proposal you are presenting, then the chances are slim you will make it through the rest of the grant awarding process.
Company startup
This section of your business plan is where you must clearly explain the origins behind the company's creation and how you or your business associate came up with the idea to start your business
Your Business' goal
In this section you will take a few paragraphs to explain your short and long term goals for your company. Your goals must be well thought out and attainable.
Biographies of management
This is where you will introduce the management team of your company and include a mini resume for each. Outline their responsibilities for your company and their roll in your company's projected growth.
The service you plan to offer
You should be specific in this section. Explain how your business is different from all the others on the market. Define your unique selling position.
The market potential
You must convince the grantor that there is a lot of potential for growth and expansion for your business in the near and long term future.
The marketing strategy
In order for your business to be a success, you will need to have a solid marketing strategy. This is an important part of the business plan as you will need to convince the grantor you have done your research and know the plan you will implement to ensure your business endeavor is a success.
