This is why OOH is prevalent, as it targets regulars while they are on the go, going to train stations, airports, ferry terminal, cinema and even petrol stations.

One of the core advertising mediums in the USA is bill board advertising, if you have ever been to Times Square in New York, you will know what I mean! 1 40 story office building makes more money renting out the exterior of the building for adverts, than it would if the office were entirely occupied.

With the cost of digital displays becoming more affordable and the advancement of digital signs, this is why LCD TV's are being used to drivethe marketing messages to potential clients in outdoor environments.

A digital signage system can be set up covering whole countries, for example the head office could be in New York, with branches in Europe and Asia, the marketing idea in the form of content media, can then be sent to all digital displays throughout the universal network remotely and even scheduled to upload the new media at a particular time and reboot the sign for when the store opens at the regional time.

This makes the marketing resources go much further than before and the relative low outlay, enables small businesses to use digital signage to increase their sales.

All you need for an outdoor digital signage system is an LCD or Plasma TV, a computer, media content (digital media content creation software this can be found openly on the Internet) and an outdoor LCD cabinet. This can be achieved for as little as $700, but the monetary rewards are worth it.