Now, don't get me wrong, I like my customers more than anything else in the world, but I don't want to spend half my life answering the same questions over and over when I could just put the answers in front of the using a help desk software. But that's another topic, what I want to tell you is the strategy I used to actually increase my sales by reducing support.

Here's the breakdown of how I did it. The first thing was that I made a list of all the questions I was getting from my visitors. Not the people that had already bought my product, but the ones that were thinking about it.

I thought about all those things that I would personally tell my potential customers, and I wrote those as if I was writing to my best friend. I thoroughly answered all those questions I was getting and I explained with a lot of detail why they should get my product.

So after I had my list of what I called my "sales FAQ's" I put them online using my support ticket system. The use for this was to put those answers in front of them, so even before they asked a question, they would have found their response.

The result was a staggering increase of conversions. I went from having a 1.3 - 1.7% to a 3% conversion ratio. At first I didn't believe it, but the fact that people's questions where being responded upfront made a huge difference in settling their anxiety and helping them make the decision of going through with the purchase.

I was thrilled, and in all of my websites I started implementing this "support ticket system" method, to bring more profits, and take the work off my back as well. I started seeing the same results over and over.

One of the commonalities that I see in most online business is the lack of a structure to answer their potential customer's questions. This leads to failure in converting to sales. Of course, if you're doing it manually over and over it will become a pain, but if you set up your own automated system, it becomes like a well oiled machine you use to generate revenue from one of the most obvious places...the people that are already visiting your site.