Every new online business starts with a plan. This includes an overall objective, secondary objectives, a Mission Statement, a Strategy, an Identity, a Procedural Policy and an inventory of merchandise and/or services rendered. An online business is no different. As a matter of fact, the site itself is actually the last stage of establishing an online business. The main conception of said business always comes first.

As said, any and every business venture begins with a single idea, whether simple or complex, although the best ideas are the simple ones. Regardless of the type of business, this idea must be cogent, intelligent, realistic and comprehensible. Take for example an online business dealing with automotive parts. Since there are many automotive businesses around, even online, a new one should have a twist that the others don't have. A twist, or angle, is that particular uniqueness that allows a particular venture to stand out among the rest. In this case, say, the new online business will feature rebuilt and enhanced 8-track players. These innovations existed during the 1970s and are no longer sold, which makes this twist special in that it will appeal to those who seek old music devices, such as antique dealers or collectors or those who wish to modify their automobiles with a style of the nostalgic, such as in memory of the 1970s. The main idea would be to cater to this audience. Here is the premise of the basic idea, along with its rationale. It also clarifies the business' identity, which is tied in with its particular angle, that being 8-track player renovations.

Now, for the secondary objectives. What are they? Like every other business, the business wants to thrive and gain a profit, not to mention become well known and develop an association with other business owners in the same field or related fields so that affiliate networking and extended advertising may continue and grow. These are the secondary objectives, which are not unique but still just as equally important as the primary one. The secondary objectives tie businesses together so they all become components in a greater social and economic community.

The Mission Statement establishes a business' particular directive; that is, what does the business intended on doing throughout its process in relation to others including the involvement of the public. This alludes to a sense of integrity and an oath to which it's bound and that which drives the business in a professional manner. Mission statements are usually detailed and specific.

As for strategies, these denote how a business will proceed to conduct its affair and how it relates to other professionals and the public. These include advertising, marketing, procedural policies, inventory for merchandise and/or services.

When all these are set down, the site development may begin, but not before. After all, the site itself serves to represent the business venture and will include all of this information. Think about building a house. You need the blueprints before you start to build it. How can a site be created if one doesn't yet know why it is to be created?

Your Hundred-Fold-Life is the same you will need to have a plan of attack to achieve your goals.