Here are a few tips from the industry professionals.

#1. Before making a headline bigger than usual you should consider whether this is actually necessary, If its just a standard headline then don't bother, but if it's something that will interest the customer then make it stand out, make it bigger, brighter etc.

Example: You are running a two for one sale, your potential customers will definitely be interested in this so say it loud and make it PROUD!!!

#2. Make it simple, a page on a site can have too much information on it. Remember you need to grab the customers attention quickly, so if you have lots more info on a particular subject put it on another page and put in an anchor so they can switch to it if they want the extra information. Too many sites do not make use of this feature.

#3 Use of images is also a great way to attract a customers attention, its easier to have a picture of something and stick a hyperlink in to another page which has detailed information. The old saying a picture is worth a thousand words, has never been truer.

#4 A lot of debate on this point but i personally think pop ups, sound, and videos that are thrust upon you are a definite turn off, by all means place videos but do not have them set to start automatically. Sometimes a pop up is needed but put a warning up saying this will open in a new window or something like that. This shows your potential customer you are thinking about them, and they tend to appreciate that.

#5 Now you have your website setup and it looks good you need to start working on getting it ranked in the search engines. Some people swear in using SEO companies but I would not waste my money on it. Do some research and spend a little time implementing the basic stuff and you will be pleasantly surprised at how quick the results start to show.