You have your keywords that says which words searchers are searching for when they search for your home page or your products, however you might want some brainwaves to insert flavor and improve conversion. I have put together some words that I wish will inspire you.
People don't notice the identical things following they are incessantly exposed to them many times. In Internet promotion banner blindness is the best known case. People simply get used to banners that promote something that is not worth their time, therefore they stop seeing the banners after a while. The same thing happens with vocabulary that are used to make us do something.
Thus, you need to alter your action vocabulary now and then to keep them working. The problem for most writers is that it is tremendously easier said than done to alter the vocabulary because of old habit.
I have made this list of actions vocabulary to facilitate you alter vocabulary now and then to keep making your writing copy effect full.
Here are some examples on how you can vary simplicity and strength words.
Indicating Simplicity:
plain and simple, clear, straight-thinking, unequivocal, clear-cut, effortless, unpretentious, undemanding, indisputable, explicit, clean, smooth, unambiguous, unsophisticated, usual, without a hitch, definite, easy to, unadorned, trouble-free, unfussy, uncomplicated, unembellished, down to earth, plain, with both feet on the ground, simple to, minimal, safe and simple, precise, straightforward, unproblematic, ordinary, normal, minimum, natural, without ornamentation, sticking to the facts.
