All the great Guru's and Business tycoons talk about leverage or leveraging, and it sound real good then after they finish you may ask you self what is leveraging all about? How can it help my business? This article will shed the light on leveraging, and how you can do it. I am going to explain leveraging from the ground up, and give you some secrets on how to use the internet to really leverage your business.
So what is leverage it is the use of a Lever, or in our case Positional Advantage; power to act effectively using the mechanical advantage of a lever. The components of a lever are simple you have a ridged body (bar or beam etc.) a pivoted on a fixed fulcrum. Force and a load you want to move or in our case increase time and money (I will get into this in a second) To start picture in your mind a basic caveman leverage system to move a bolder. If the caveman weight 200lb and could lift 300lb how could he move a 1000lb bolder? Without leverage it would be impossible that's the magic of a leverage it make the impossible possible.
How can you use a lever in your business lets look at an impossible can you contact 10k people while you sleep? Of course not, but you can with the right leverage system and I will show you how. So how are you running your business? If you were the caveman would you be the one pushing the bolder using your energy and power and getting no were, Or the one building a leverage system? Huh? Building a leverage system well lets do it, it the same thing but different things make the components. What is it you want to increase? For most of us it is Time To Do What We Want & Money. So this is the load we want to increase. Now picture the caveman yes him again, but leverage so simple a caveman can do it Huh Ha! Seriously you want to increase/lift your money and time we will call it our (load). Now you get a bar and place the tip under your load, but to make it a lever you need a fixed fulcrum to pivot on. Remember a fulcrum is a positioned object used to pivot on, it is the main component of a lever. Where you place your fulcrum makes a difference and will help you can use less force to move your load. If it is in the middle you have a sea saw or scale needing the same force as the load 300lb lift 300lb. but if you move the fulcrum then you can use less force to move the same load. This is what some of us have done when it comes to using the internet. Let me explain.
The internet is your fulcrum the critical component of your lever. You can use it to increase your effect on your (load) the amount of time and money you have or make. The Force on our model is always the some how much productivity you can produce. As you reposition your Fulcrum position on the internet you can do 3 thing: 1. reduce your productivity to make the same (load) 2. keep productivity the same and Increase the load (money you make) 3. use that added leverage to increase your force, to lift a load beyond the impossible. If a light bulb went off in you head you are saying How Can I Do #3. First lets review all the components of a lever relative to the internet: Load = free time to do what we want and money. Fulcrum = the Internet. Force = productivity. Now the positioning of the Fulcrum can reduce the force needed to increase/lift the load. Lets go back to the Caveman and picture this, if he has the beam under his bolder and places the pivot to close to him he will never lift the loan. The closer he get the pivot to the bolder the better his chances of lifting the load. If he only has it half way he has created a seesaw but just a little closer to the bolder and he has a lever. Are You Ready To Learn How To Do #3.
If you need to increase sale, contact, or traffic, the internet is the fulcrum point or support on which to do this. While you are sleeping people are networking, buying, learning, being entertained and entertaining on the net. To put it simple you have to place your business, on the net in a position to get the most leverage. I can get you some great reference sites that can help you do this contact me via my website or email me and I will get it to you. Now let me show you how #3 is possible. You only have so much force you can produce but when you have positioned you fulcrum right you can increase your load. Take some of that load (time and money) and invest in things that will increase your productivity. This increased force or productivity will increase the load to higher levels. This will change the way you use and perceive the internet. I will show you by introducing to you ways of leveraging your, productivity to create time and money using the Internet.