A new age of comedy has arrived. And with it ushers the dominance of a new breed of comedians led by Sacha Baron Cohen. Their brand of comedy is characterized a mesh of reality TV, stand-up comedy, guerilla journalism, and a novel attempt to inject themes not usually laughed on. The success of Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan has solidified his presence in America. In fact, America and the rest of the first world have allowed themselves to be the butt of Sacha's jokes. And he is still not satisfied.

Sacha Baron Cohen was raised by an affluent Jewish family in England. He studied in exclusive schools and eventually ended up at Christ College in the University of Cambridge taking up history. His acting skills showed promise as he joined the Amateur Dramatic Club of the University. He was able to play classic roles such as Guy Fawkes or Tevye. It was this mix of interests that adds a layer of sophistication to the three main characters the Sacha Baron Cohen regularly transforms into.

His first alter ego as a junglist as shown in his preference on baggy pants and his attempt to speak in a rather Jamaican accent. He appeared first on the Eleven O'Clock Show. He now has his own talk show Da Ali G Show. The setup of the show is that the guests have no idea that Ali G is simply a character played by Baron Cohen. The guests unwittingly become part of the act to very hilarious results.

Bruno is an Austrian fashion reporter who happens to be gay. Bruno often tricks his interviewees to contradict themselves by letting them answer yes or no questions in very ambiguous manners. Sometimes the alter ego makes the subjects utter phrases with connections to the Second World War or perhaps anti-Semitism (recall that Baron is a Jew). Bruno was made to emphasize the apathy or indifference in the fashion world to certain issues today and in the past. There are already plans of sending Bruno to the big screen like Borat.

Borat is an Anti-Semitic Kazakh. In the movie he uses the anti-Semitic themes to hilarious results. One scene he asks a guy who sells gun if a particular pistol could kill a Jew, in which the guy replies after a few seconds of deep thought, yes. The movie opened at # 1 in charts behind such movies like Pirates of the Caribbean: Dead Man's Chest.

According to Baron Cohen says that the anti-Semetic Borat is a "dramatic demonstration of how racism feeds on dumb conformity, as much as rabid bigotry."

Sacha's brand of comedy exposes truths in the only way a modern can accept through comedy. An old tool devised by Greek plays to laugh at some truths. Anything else and Baron Cohen might simply be dismissed. If you can listen between the lines, one can sometimes find it hard to laugh. Since when you laugh, Sacha or any of his alter egos might be laughing at you.