They say that the only clothing line that can provide the taste of style and fashion of the urban community is the clothing lines in the seanjohn collection. It is the clothing line that can provide the trend-setters and the style conscious the fashion that they needed.

Apart from its style and fashion that has brought the seanjohn to where it is now, the founder of its clothing line is also the reason for its popularity. The clothing line seanjohn was founded by hip-hop mogul sean john combs A.K.A sean john, in 1998. The brand name seanjohn was derived from sean john combs’ first name and second name.

Many famous personalities, both in entertainment and sports, have represented the such as rappers T.I., Fabolous, The Game, basketball star Dwyane Wade, and models Tyson Beckford and Kevin Navayne, and sean john combs himself have made the seanjohn clothing line popular.

In 2006, the seanjohn also released its first ever fragrance for men called the Unforgivable that was manufactured by Estée Lauder, one of the world's leading manufacturers and marketers of skin care, cosmetics, perfume and hair care products.

But aside from the limelight, sean john combs also suffered some allegations about its seanjohn clothing line. In October 2003 sean john combs was under intense media attention for using sweatshop labor to produce the seanjohn clothing line. Among the accusations, originally put forth by the National Labor Committee (NLC), workers were subjected to body searches, fired if pregnant and paid sweatshop wages. Diddy responded to the BBC that there would be a "zero tolerance" investigation at his company, . He stated to a group of reporters "I'm as pro-worker as they get."

sean john also suffered some allegation that the two style of seanjohn jackets were allegedly made of raccoon dog fur. sean john combs, together with Macy's, pulled all of the garments from the department stores where this product was shipped.

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