Search engine marketing reporting gives the exact picture of your website in search engines. You can implement search engine marketing strategies and take further decisions on the basis of this. Through this you can analyze where your website stands in the World Wide Web and what efforts need to be done to make it more popular in search engines.

Link accrued report gives the position of backlinks, instances and indexed pages of your website in Google, yahoo and msn and other search engines. It also gives position of page rank of the website. On analyzing link accrued reports. You can make strategies for the steps to be taken to increase the back links and instances for website and what should be done to increase page rank. These strategies can be framed from the point of view of all the search engines

Keyword report monitors the ranking of different keywords of your website in major search engines. Some software’s and tools are available on internet to find the keyword position for your website On the basis of these you can take actions on how to increase the keyword rankings of your website in different search engines. If your website is coming in the top of search engine on a particular keyword, then decision needs to be taken on how to make it stable keeping an eye on your competitor sites.

Visitors report mentions the position or status for traffic on your website. On the basis of these report you can generate different search engine marketing strategies. You can measure the visitors in a month, daily visitors, and hourly visitors on your website. This report can be generated from stat counter or Google analytics tools available in the internet. On the basis of these you can make plan on how to increase the visitors on your website. What should be done to generate more queries, more visitors and thus resulting in generating more business leads, sales and profits?

Bid estimates report - On the basis of these you determine the number of hours that can be devoted to a website. And on the basis of these bids and rates for each website is sent to the client.

Directories and Articles – This is the report send to the client regarding in how many directories the website has been submitted out of which how many has given you the due approvals. The article report mentions about the number and titles of articles written till date and submitted to article directories. The format of these reports varies from company to company and according to client’s requirements.

Link building report – this report specified about the link building status of website. With how many websites reciprocal link has been established and how many one way link building been done, it indicates such information.

Thus these reports also assist you in providing the general information regarding what works had been performed in the recent past and what will be done in the near future.