A search engine indexesdifferent websites available on the Internet and shows a list of them to theusers when searched on a specific keyword. You can compare a search engine to alibrary where you can search books on a specific topic and access numerousbooks. It is essentially a free service, but you can also invest into paid adsthat appear along with the organic search results. If you are concerned aboutan ad that is appearing in a low rank on a search engine, they will give youcustomized tips. However, the search engines cannot provide such a level ofservice for the organic results because the number runs into trillions orprobably more.
This is the reason Searchengine optimization (SEO) has become a popular service, which helps yourwebsite appear in high positions on search result pages or increase your Alexarankings (a method of ranking a website by calculating the number of visitswith Alexa toolbars installed on the website). A search engine page rankingdepends on multiple factor and even though the whole system is automated, it ishighly intelligent. A search engine like Google, Yahoo or MSN will generallyalways reward a good site with high rankings. To learn what to do in order tosecure a good page ranking for your website, read the following tips.
Keyword incorporation
Suppose there is a book,which cannot be classified into any category. It is neither a romance, nor adocumentary. Any library will be confused regarding where to place it and willprobably shove it to some obscure corner. The exact same thing happens withyour website if you do not follow a central theme in it. If your website isabout a varied subject matters, still try to bring them under a common themeand have this theme spread throughout your website content in form of keywords.
Links to other good pages
If other websites with highpage ranks link to your website, your own ranking goes higher. The searchengine crawlers automatically think, as your website is being linked by other?good? websites, it must be useful.
Page loading time
If you are using a niceflash image on your website and feeling very happy about how brilliant yourpage is looking, think twice. Flash images can slow down your page loading timeconsiderably. There is no problem with having a light flash file. However,don't be over-enthusiastic and use a flash image that will take more than 20seconds to load. Not only your Search engine page ranking will dip but yourvisitor will also run away elsewhere.
Under construction pages
How many times has thishappened to you that you have searched on something, noticed a website thatjust suits your need and opened it only to see the pathetic message ?We aresorry the site is under construction?? Neither search engines not visitors likethis. Have your website and all pages up and running always, no matter what.
Pop-up and pop under
Searchengines do not like pop-up and pop unders for the simple reason the users hateit. Find some other ways to send across the message and get rid of yourpop-ups.
