? Carefully select your images to best represent your ebook. Your ebook cover must visually represent your book and support your sales message. You can do that by selecting images that are related to your book's topic.

? Choose the right words for your title and any text you are using on the book cover. Include your main benefit.

? Keep the text short. An ebook image is small. The less text you use, the larger and more readable your text will be.

? Write compelling sales copy. Effective copy works just as well on the Internet as it does in direct mail. Write to-the-point copy. Attract potential buyers with benefits. Start each Web page with a compelling, benefit-oriented headline. Tests have proven that the more you tell, the more you sell. If people aren't interested in your products or services, they won't read past the first paragraph. If they are interested, you can't tell them enough.

? Motivate readers to do what you want them to do with action verbs. A call to action such as "call now," "order now," and "click here" can dramatically increase sales. Give precise instructions. Tell them exactly what to do. For example, tell them to subscribe to your ezine and give you their email addresses.

? Make purchasing easy. Take a good look at your ordering process. Is it easy to order from you?

? Use an attention-grabbing order button to attract people to your order link. Include action verbs in your order buttons like "Click Here to Order Now!"

? Include your URL on each Web page. This will make it easier for people to go back to your Web site when printing or saving your Web pages.

Take a look at your Web site and see how many of these elements are missing. Implement these proven direct marketing strategies now to increase your online sales. Look out for part II with more tips to instantly skyrocket your sales.