Staff members are one of the significant constituents of internal public in a business enterprise. They are instrumental in defining the in-house corporate atmosphere. They are the brand representatives and, therefore, determine the corporate image as well. They have their direct and indirect influences on the productivity of the company. Thus, the employees are presented promotional gifts at various occasions to realise these objectives. However, the pervading concept is always that of advertisement of the brand in concern and the products and services offered by it. Gifting promotional items to employees is a covert means of promoting the brand under the guise of admiration.

In the organisational hierarchy, employees function at different ranks. Now, promotion targeted through all them is possible but catering with the same set of promotional gifts defeat the purpose. This understanding is well materialised in the fabulous collection of promotional products at www.ideasbynet.com. Their myriad promotional gifts ranges from golf gifts, keyrings & key chains, pens, mugs & coasters, mouse mats, torches, umbrellas, recycled products, paper products, desktop gifts, clothing & caps, stress toys, calendars & planners, fridge magnets, confectionery, clocks & watches, computer accessories, travel & accessories, calculators, mobile phone holders, games & puzzles, folders, to bags. The variety following under each product segment enables the clients to exercise their discretion in selecting promotional gifts according to the audience category.

The different promotional gifts given to employees holding different positions can be classified into the following:

* The high ranking officials like the CEOs, directors, project managers, and the like are suited to be gifted with computer accessories, golf gifts and travel complements. These articles are expensive and cannot be procured in large quantities. Moreover, this specific audience group engages in activities that get these promotional products into application.

* The middle level employee section comprises of business executives and assistant managers. The promotional items apt for them are conference bags, folders, watches, desktop items, pens and paper products. The public here largely deals in direct client interaction. Business presentations to clients and associates lead to brand exposure.

* The lower-grade staff members constitute of peons, office boys, cleaners. The promotional gifts ideal for them are fridge magnets, mugs and coasters, umbrellas, and torches. These are daily use articles. On one hand they fulfil their requirement, while on the other they promote the brand name in the social sphere they live in.

By gifting promotional articles to employees, companies express their gratitude to the hard work and loyalty shown by the employee towards the organisation. This prompts a sense of belongingness in the minds of the staff members assuring a long term service to the enterprise.