It is hard to define ?customerservice? because there are many different definitions of the term.Working out which definition would suit yourparticular workplace can therefore be very difficult. The definition of customerservice is often misinterpreted by some businesses and used poorly in theworkplace because it has been inadequately defined.
In today's business environmentit is not enough to believe customer service is ?just meeting the requirementsof the customer?.
In determining thedefinition of customer service for the purposes of this article the followingkey qualities were considered:
Customer service is???
A positive, polite, caring and friendly attitude
The knowledge and ability to provide quality service by satisfying the customers needs
The process of delivering first rate benefits and treating customers fairly and professionally
Any communication that creates a good or bad impression
How a business looks after its customer's requirements through effective and efficient before and after sales service
Conclusions
By taking into account theabove points it is clear that to define customer service the following basic elementswould be necessary??..Efficientlysatisfying a customer's needs by providing and delivering professional, helpful,high quality service and assistance before, during and after the customer?srequirements are met.
Many businesses do not considera downturn in business until it is too late.In a competitive environment early plans need to be made so that theconsumer is always considered first.This can be done through regular reviews of customer service systems andtraining programmes to look for ways existing processes can be improved.By understanding what customer service meansand how it impacts on turnover and bottom-line, businesses will not onlyenhance their reputation for providing quality service but be in a position toimprove stale and tired internal services that will lead to increased customer loyalty and over time profitmargins.
