In order to be effective, an anti wrinkle firming cream should contain a number of ingredients that will increase the production of new cells, needed to grow new collagen and elastin fibers. Now, we can only expect so much of these types of creams.

Many of the wrinkles and fine lines that you see are due to free radical damage, but some of the sagging is caused by loss of fatty tissue in the deepest of the skin's layers. Anti wrinkle firming cream will not fatten up that layer, as collagen injections do, but it can improve the skin's elasticity and ability to "tighten up".

Think of it this way. When a young person loses unwanted pounds, the skin tightens back up pretty quickly. In an older person, it doesn't happen so quickly, as successful dieters know. They are sometimes left with folds of loose hanging skin all over their bodies. If you've just lost some weight and have this problem, a firming cream might help.

Many people think of anti aging creams as something restricted for use on the face. But, if you use body lotion, you may as well get one that is an effective anti wrinkle firming cream. The best ones provide nourishment that will make you feel better all over.

Research is always bringing us new discoveries. Of course, cosmetic companies prefer to invest in advertising, rather than research and development, so you won't find the best ingredients behind a department store anti aging wrinkle creams.

One of the most recent discoveries in anti wrinkle creams is a type of keratin that is so similar to the body's own, that it simply cannot tell the difference. So, it takes it and uses it to grow more cells and weave more skin fibers.

Researchers have seen that as the levels of amino acid proteins increase in the skin, firmness returns and wrinkles gradually fade away. Keratin is one of those proteins and it is found in many a firming cream, but both the manufacturing process and the source of the protein are wrong for the human body. Functional Keratin is the trademarked name of the effective type mentioned above.

Hyaluronic acid is another of the protein building blocks used to form the skin's fibers. But, when you see that as an ingredient in these creams, you are likely to be disappointed because, to date, no one has found a type that closely resembles the skin's own, so the body cannot use it.

What researchers have found is Wakame. Wakame is a type of kelp or algae, only found in Japan. Because, it is rich in calcium, sodium, iron, potassium and many of the B vitamins and because it is tasty, it has been cultivated as a food source for many years.

Over the years, women have used it as a mask to keep their faces looking young and smooth. Clinical research has shown that when used in anti aging wrinkle creams, it increases the skin's levels of hyaluronic acid by blocking an enzymatic process that normally destroys it.

If you find an anti wrinkle firming cream that contains ingredients like wakame and Functional Keratin, you will have found something effective. Good luck!