Are you looking for a way to promote your site and build your email list? Offering free reports to help your readers learn from your market expertise and know-how and help them build their business will earn you respect and gain you subscribers. Here's a how-to that simplifies the writing process and puts more traffic in your hands.

Writing is a skill. If you know you can't write well, learn how. If you can't or don't want to write, hire a freelance writer to write for you. But if you have decent writing skills and want to learn to write a report easily and quickly, read on. These few points will help you create a great report your visitors will appreciate. Follow them in creating free reports on a regular basis and you have the making of a highly-trafficked website that can turn into a successful internet business.

First of all, define a topic in your niche that will benefit your readers. Assuming you are in affiliate marketing, you could write a report on setting up a blog, building a list, creating content, affiliating with like-minded other internet marketers, or generating traffic. You already know the subject matter if you have done it yourself so very little, if any, research is necessary.

Here are the essentials to report creation:

1. Prepare an outline. Start with an attention grabbing headline and then list the topics you will cover in your report. List points that you will address for each topic.

2. With your outline in hand use it to get your words flowing. Start from the beginning and give accurate and up-to-date information for each section that will give your reader beginning how-to information. You want to give necessary info but not everything. Keep it useful but simple.

3. Accent it for more appeal. Use good formatting. Bold your titles and subtitles. If you have more information on a topic to offer, give a URL to it in the text. If you have experience with something, share that. People love to read reviews and hear that you have personally tried and been successful with what you are recommending

4. Conclude with a list of resources. Here you will include free resources, products you have created and have for sale as well as the affiliate products of others you recommend. You can also use this list to create joint venture relationships with other internet business owners whose resources you mention in your report.

These four simple steps are the makings of a report you can write in less than a day, place on your site and offer to your visitors and subscribers for free. A report of interest to customers in your market and field of knowledge can serve you in many ways. Keep it brief but at the same time make it a powerful testimony to your desire to serve your audience. Offer it to anyone who subscribes to your list. You get a subscriber and they get a free report that can help them build their business. If you offer a report of real value that shows your interest to help your reader you will gain a loyal list member in the process who will turn to you for information, advice and offers on new products and services.