Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider.

AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.

But as stated, above, there are some negative aspects to advertising with AdSense and here's a small list of such cons.

Google can close your account for "click fraud". There's one really nasty side to that. It doesn't have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.

One other major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.

So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.

The "click fraud"

If you're using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called "click fraud". But what exactly is click fraud and how is it accomplished?

One of the most complex is through the use of so called "hitbots". These are automated programs who emulate clicking the links in AdSense banners (there are some that actually click the banners as well).

To prevent "fraud clicks" from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). What's even more daunting is that these clicks will appear to originate from an actual computer so such scams are really hard to detect.

Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there's certainly room for a lot of improvement.

There are some means of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of click fraud.