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Questions Asked During Interview
Chris Gatenby
Founded by Dallin Larsen, Mona Vie is based in Salt lake City, Utah. The distributor compensation plan features many different ways to make money including direct sales, bulk order bonus, first order bonus, star maker bonus, binary team commissions and executive and leadership pools. The plan is considered to be both generous and lucrative.
The arrangement seems to place juice costs at about $30-$40 per 25 ounce bottle. You may purchase at wholesale and sell at retail, for about a 15 percent mark-up. Distributorship prices are lower yet, and purchasing wholesale and distributorship pricing, will earn you bonus points and you will progress up the levels. If your customers should purchase in bulk, you will also get bonus points.
The recommended dosage of the juice in order to achieve the claimed benefits is one to two ounces twice daily. At that rate, a bottle would last about a week. The key ingredient is acai berry, from the Brazilian Amazon. Acai is considered to be a super-food due to high levels of antioxidants. Other fruits are added to created a juice blend which tastes great to some people.
Health benefits attributed to the product include boosting your immune system and improved resistance to serious conditions such as heart disease, hypertension, chronic obstructive pulmonary disease, arthritis, blindness, cancer and other chronic illnesses. The company literature that I read refrained from making such claims. Some people believe that antioxidants are helpful in slowing aging.
Less that 17 percent of Americans get their daily recommended servings of fruit and produce and 48 percent consume less than one serving a day, so this product could be fulfilling a need for better nutritional habits for most of us.
Mona Vie literature states that acai berry is the key ingredient of the product due to acai's high anti-oxidant value. The ORAC value per serving is not stated on the particular brochure that I have. A nutrition facts table on the brochure list indicates that a serving contains 20% of the daily recommended value of Vitamin C, 1% of the sodium and 3% of the total carbohydrates.
Personally, I am not impressed with Mona Vie because of the price and limited vitamin and mineral content. I currently take a Liquid Multi Formula which contains 2500 ORAC units per serving in addition to a full complement of vitamins, minerals and supplements. I pay $30 delivered for a month's supply which is a fraction of the cost of Mona Vie and mine is an MLM product too.
Those looking for an antioxidant supplement or business should check out Xocai healthy chocolate with 3582 ORAC value in each square. I suspect that it is easier to sell people on the idea of substituing healthy chocolate for other candy in order to get their antioxidants than getting them add a costly juice.
I think that Mona Vie strengths may lie in marketing and distribution rather than in the value equation when it comes to the product. Consumable products are an advantage when you are trying to build residual income but it is best if the products are value priced. I know of several products that offer better value to the consumer and that raises a red flag in my mind when it comes to Mona Vie.
From a product standpoint, I find the Mona Vie business opportunity to be less desirable than other options due to concerns about the price of the product relative to its limited set of nutritional components. The products are probably of high quality but may be a tough sell in todays economy where more and more people are having to tighten their belt.
In conclusion, I do not see Mona Vie as a fit for me but one has to respect the success that the company and their distributors enjoy. Those that see value in the product will be best positioned to succeed with it.
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