Instead of trying to publish a small daily or weekly eZines, try publishing one large monthly eZine (similar to a monthly magazine) as an e-book format delivered via auto responder, preferably in an Adobe .pdf file. Professional tips and advice, along with articles, quotes and website links should form the majority of your e-book. You can also add graphics and multimedia file links. Many subscribers will pay a monthly fee, though most expect an annual discount of some sort. A great tip is to sell the space for ads in the auto responder you send to all the current readers of your e-book as well as in the information series that you use to try to get new customers.

Some webmasters set up link or article directories on their sites. Each page focuses on articles that are specific to the site's industry, and should have a place for their own banner or ad at the top of the page. Smart webmasters then sign up for a link exchange program where their links are shared on other websites. Including open submission of articles on the directory is another method, as long as a resource box is included that permits the use of an author's website address. Web owners should expect to see their traffic multiply through these programs. Further information can be found by looking up the terms 'link exchange software' or 'article directory software' on any search engine.

While it is not for everyone, there are those enterprising webmasters who enjoy the marketing technique of online courses. The auto responder is helpful in this because it allows the webmaster to break their information into small chunks that are sent out through emails (which include ads inviting the readers back to the website). The auto responder can be helpful once the visitors return to the site as well because it is there they will sign up for an email subscription run by the service. Online courses come into play after people have signed up because it is then that they are offered more course material on the products available on the website.

In summary, by using customized marketing techniques like an eZine eBook, directory or courses tailored to fit your own products and services, you can reach out and increase your website traffic and sales opportunities. Online marketing is such a great business tool that it can be utilized even for businesses that have offline bases.